This anonymised sample report shows exactly what you'll receive — scores, findings, AI Visibility check, and action plan.

Sample Audit Report

See what a Full Pulse marketing audit looks like for a real local business. Names and details have been anonymised.

Marketing Audit Report

A Local Café in Ireland
Full Pulse Audit · Generated February 2026
44

Overall Marketing Health: Needs Work

Your business has a solid review profile but significant gaps in SEO, website performance, and AI visibility that are costing you customers.

🔍 Google Business Profile
38/100
Profile is 60% complete. Missing business hours for holidays, only 12 photos (competitors average 45+), no posts in 3 months.
🌐 Website & SEO
52/100
Page loads in 4.2s (target: under 2.5s). Missing meta descriptions on 4 pages. No schema markup. Mobile layout issues on menu page.
📍 Local SEO
29/100
NAP inconsistent across 3 directories. Not appearing in map pack for "café near [area]". Only 4 local citations found.
⭐ Reviews & Reputation
76/100
Strong 4.6 rating with 187 reviews. Good recent velocity. However, only 30% of reviews get a response. Competitors respond to 80%+.
📱 Social Media
51/100
Active on Instagram (good) but no Facebook business page. Posting 2x/week but engagement is below average for category. Bio missing key info.
🏆 Competitors
31/100
3 competitors outrank you on all local search terms. Top competitor has 3x more Google photos, 2x more reviews, and active GBP posts.
🤖 AI Visibility
22/100
Your business is largely invisible to AI engines. Not mentioned by ChatGPT or Perplexity. Partially mentioned in Google AI Overviews.

🔎 Key Findings

🔴 Critical: Local SEO is severely underperforming

Your business doesn't appear in the Google Map Pack for your primary search terms. NAP (Name, Address, Phone) is inconsistent across Yelp, Golden Pages, and TripAdvisor. This is likely your biggest source of lost customers.

🔴 Critical: Website speed is losing you visitors

Your website takes 4.2 seconds to load. Studies show 53% of visitors leave if a page takes more than 3 seconds. The main culprits are uncompressed images and render-blocking JavaScript.

🟡 Warning: Google Business Profile is incomplete

You're missing holiday hours, business attributes (outdoor seating, Wi-Fi, etc.), and haven't posted since November. Competitors post weekly with photos and offers.

🟡 Warning: Low review response rate

You respond to only 30% of reviews. Google's own documentation suggests responding to all reviews improves local ranking. Your top competitor responds to 85% within 24 hours.

🟢 Strength: Excellent review profile

4.6 stars with 187 reviews is strong for your area. Recent review velocity is good (12 reviews/month). This is your biggest competitive advantage — let's build on it.

🤖 AI Visibility Report

ChatGPT✗ Not mentioned
Perplexity✗ Not mentioned
Google AI Overview⚠ Partial — mentioned but not recommended
Bing Copilot✓ Mentioned with correct details
AI Visibility Score: 22/100

Your business is invisible to most AI engines. When potential customers ask "best café in [your area]," AI recommends your competitors instead. Key issues: no structured data, thin content, and low authority signals for AI crawlers.

Recommendations:
  • ✓ Add LocalBusiness schema markup with menu, hours, and reviews
  • ✓ Create an FAQ page targeting common customer questions
  • ✓ Build topical authority through blog content about coffee/café culture in your area
  • ✓ Ensure NAP consistency so AI can verify your business details

📋 Prioritised Action Plan

1

Fix NAP consistency across all directories

Update your business name, address, and phone number to be identical on Google, Yelp, Golden Pages, TripAdvisor, and your website. This alone can significantly boost local rankings.

HIGH IMPACT
2

Optimise website speed

Compress images (saving ~2MB), defer non-critical JavaScript, and enable browser caching. Target: under 2.5s load time.

HIGH IMPACT
3

Complete Google Business Profile

Add holiday hours, all business attributes, upload 30+ new photos (interior, food, staff), and start posting weekly with offers or updates.

HIGH IMPACT
4

Respond to all Google reviews

Set a goal to respond to every review within 24 hours. Thank positive reviewers by name and address concerns in negative reviews professionally.

MEDIUM IMPACT
5

Add schema markup and improve AI visibility

Implement LocalBusiness, Menu, and Review schema. Create FAQ content targeting "best café in [area]" queries. This helps both traditional SEO and AI engine recommendations.

MEDIUM IMPACT
This is an anonymised sample report. Your audit will be customised to your specific business, location, and competitive landscape.

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